This can also be seen as part of a broader trend among hardware vendors who are keen to offer just more than hardware. Both AMD and Nvidia have been eager to lavish unique features onto their software that incentivise prospective graphics card buyers to choose them over the competition. AMD released their Gaming Evolved app in September 2013 which is produced by Raptr while Nvidia released their in-house software called GeForce Experience in January 2013. Since last year AMD and Nvidia have both been fairly eager to develop and push their own software to be used with their graphics cards products.
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